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Ottili LD3

LD3 analytics

Reach, engagement and conversion are measured per package and per channel, then aggregated back to the content package and its sources to inform the next cycle.

Analytics close the loop. After a package is published, LD3 measures how it performed and feeds that back into planning.

What is measured

Performance is tracked at two levels:

  • Per package* — how the whole story did across channels.
  • Per channel* — which destination drove reach, engagement or conversion.

Why it matters

Results aggregate back to the content package and its sources*. That means the next planning cycle starts from evidence: a source that produced strong-performing facts rises in weight, and angles that flopped fade.

From analytics to learning

Analytics feed the learning loop. What performed and what was rejected teaches topic selection, tone and source weighting over time, so future packages inherit what already worked.

Related

  • LD3 content packages — what gets measured.
  • LD3 sources — where weighting begins.

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